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Red Bull: The Art of Can Exhibition

March 3-14 | Ocean and 9th, Miami Beach

by James Cubby on March 08, 2010

Red Bull has erected a pop-up gallery for their The Art of Can Exhibition on Ocean Drive. The exhibition consists of 42 pieces all inspired from the red, blue and silver Red Bull can.

Some of the art was quite creative and while most of the artists created elaborate and beautifully executed pieces of art one artist merely crushed the Red Bull can a bit and called it art. South Beach diva Elaine Lancaster hosted the reception and was followed into the gallery by a parade of dancing girls and boys with drums just like a carnaval caravan. The room was filled with Red Bull executives, VIPs and the artists that had created the art. The event was catered and delicious food tastings were passed, like miniature chicken quesadillas and giant shrimp.

The designer Mychael Knight from Project Runway was on hand as he had designed a series of dresses (all accessorized with Red Bull cans in some way). It was a brilliant marketing campaign for Red Bull who had flown in artists from around the U.S. for the event. Out front was a fleet of Red Bull cars all with a giant can of Red Bull on top.

If you're in South Beach, stop by the pop-up gallery in Lummus Park to see the exhibition. It's worth the trip and you might even get wings.

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